Written by Ian Thompson | 02 Apr 2018
ApritiModa in Florence is a celebration of Italian craft; an annual event that allows the public to peek inside the ateliers of some of Italy's finest fashion houses.
For two days, members of the public are invited into various workshops, palaces and studios to witness the craft practised by fashion houses, chocolatiers and perfumers.
Palazzo Pucci, the residence of the Pucci family and previously the home of the Maison until 2017, opened its doors during ApritiModa to host an exhibition of the work of eponymous label. Using classic Schläppi 2200 female mannequins to display Pucci garments, the exhibition is meant to highlight the history of the brand and the current work being undertaken within the Palazzo.
In 2000, the LVMH Group focused its attention on the Palazzo, establishing a project dedicated to nurturing the culture and history of the Pucci brand. In collaboration with students from Central Saint Martins London and Polimoda Florence, a new space within the palace is currently being developed that will showcase aspects of Pucci’s the heritage and craft.
With work ongoing, Pucci has put together a taster of the forthcoming ‘Pucci Heritage Headquarters’ allowing visitors to discover current pieces and items from Pucci’s archive. A pop-up Café, bookshop and a boutique, all organized exclusively for ApritiModa, celebrate the style and heritage of this iconic Italian brand.
ApritiModa: Pucci & Schläppi
Featured Image: The Sala Bianca of Palazzo Pucci in Florence. Via Apritimoda