Written by Ian Thompson | 17 Nov 2017
In April 2017, Zara Milan installed a display of TRIBE Female Mannequins in the lobby of their flagship Corso Vittorio Emanuele store, designed by architect, Matteo Thun
TRIBE is a collection of male and female mannequins that debuted at Euroshop 2017 in Düsseldorf. The new collection by Bonaveri aims to satisfy the growing demand for forms that reflect a growing interest in millennial and luxury streetwear trends. TRIBE is the first collection of mannequins in an exciting new family of forms created by Bonaveri called ‘B BY BONAVERI‘ and represents the third such family of collections alongside the classic Bonaveri and Schläppi families.
The now-famous entrance lobby of the Zara store is regularly updated by the architectural and VM team and often features mannequins supplied by Bonaveri. Zara’s installation in April is a celebration of ‘Light’ with a striking display of TRIBE mannequins on a series of irregular height podiums, capped with elegant steel structures above them. Each of the new TRIBE mannequins is styled with garments, hair and makeup, showing the versatility of the new collection.
Architecture by Matteo Thun
Lighting by Martini Light
Images courtesy Departamento de Imagen y Decoración ZARA